The brand "Peugeot" used various marketing strategies

The program for inviting guest lecturers from different areas that are part of the programs of the University of Tourism and Management in Skopje, 23.03.2016, today to the students of UTMS lecture held Ms. Ivana Mancheva Mihajlovska, marketing director of "Euroimpex”, representative and general importer of cars "Peugeot" on the territory of the Republic of Macedonia, Albania, Kosovo, Montenegro and Serbia. The guest lecturer spoke about "The process of creating a campaign and focus on the digital media"

Mrs. Mihajlovska first in his presentation introduced the marketing strategies that "Peugeot" use to boost car sales, while arguing that the brand "Peugeot" used different marketing strategies depending on the country in which they placed their cars.

"Before you create any marketing strategy, it is necessary to know the market or its culture and religion" said certainly accept that pointed out that in the conducted marketing campaign for the car "Peugeot 208", although using all media mixes for campaign as television, newspapers, billboards, web-pages, Facebook and radio, still the largest "feedback" had to advertising on digital media and least from newspapers.

At the end of the lecture Ms. Mihajlovska invite everyone to have test drive of "Peugeot".