The practicality of teaching at the Faculty of International Marketing Management at the University of Tourism and Management in Skopje and methodology of learning have their own uniqueness and advantage.

Faculty of International Marketing Management ensure the consistent and professional execution of the curriculum. Besides theoretical knowledge to students, often working on practical projects, which allows them to acquire skills and competencies of real business.

Students are happy and are extremely dedicated realize their duties.

The first-year students of the Faculty of International Marketing Marketing Management for the subject, under the mentorship of Daliborka Blazeska Assoc. D-r and Andrea Mackic MSc. were given the task to make a comparative analysis of the promotional activities undertaken by the travel agencies.

As a material were used promotional materials from this year's Tourism Fair in Thessaloniki, where students were introduced to the marketing activities of the travel agencies and tour operators for the upcoming tourist season. It discussed and practically confirmed to take travel agencies to differentiate in terms of the rest of the market. These proposed measures should be used to create a competitive advantage of our travel agencies.

The practical exercises allow our students to upgrade their theoretical knowledge with the skills and competencies of everyday practice.